Wednesday, 14 December 2011

Bruce Lee Development Key Frames and Story Board

I have came up with the idea of advertising Volvic mineral water by showing its Natural Source of power I have chosen to use Bruce Lee as our main character because of the sounds he makes while doing martial arts, "Watta" rhymes with "Water" which is a play with sounds. We also want to give the idea of natural source of power in water which gives life and energy. Bruce Lee is good example of having natural source of power because of his hard training, he was able to master his own martial arts with out using performance enhancing drugs.

Bruce Lee Reference images

These are some art styles I may want to use for the animation

Roy Lichtenstein


My first ever digital art using drawing tablet

1st Key Frame... any suggestions or comments about the drawing style please comment below so I know what to change and improve on the next drawings :D

I was thinking of adding colour to Bruce Lee after he drinks Volvic water, this shows that it gives life and energy

This could be the sort of animation we could use for our project, a motion graphic animation 

Natural Source of Power

These are the 3 main key frames for the volvic advert idea. 
It started with all black and white background showing no life to it, Bruce Lee surrounded by enemy ninjas. Outnumbered and unarmed he is powerless. Bruce Lee spots Volvic bottles and a rope and made it into a nun-chuck. Bruce Lee fights his enemies, background contrasts from red to yellow, his grunt sound effects will popup like letters in a comic book. When the enemies are all defeated, Bruce Lee finishes his final pose presenting Volvic while shouting his grunt "Watta" which rhymes with "Water"

1. Surrounded by enemies

2. The Fight

3. Final Pose

This is a quick test on how our animation would look like

Bruce Lee Story Board

This is my story board idea sketched on paper then it will be handed down to the illustrators to finalize and drawn neatly.

Hi illustrators, me and Michael has made a rough story board for the bruce lee idea, if it is possible that you can make a proper story board for our group. Make it really nice and neat, if possible add colours to it. after we've done the storyboard, me and Michael can start animating.

Michael has another version of the story board, he is gonna post it soon. Any questions regarding the storyboard, just contact us :D

This is mine and Michael's Story board rough sketches combined together

Tree Animation test using Photoshop

I have made this Tree animation to teach the viscom and illustrator students a bit of animation using photoshop...this test took me 2 minutes to complete.

Plan & Research & 3 Key Frames

Ideas brain storm

My group met to discuss ideas for our advertising project. The key word is 'hydrate'. After having individually created lists of different ideas, we set about taking each into consideration to ultimately come to an agreement on what we would like to work on.

There were important factors to consider both with regards to the content and the way in which it would be created. Despite us all working together, we actually each have different project briefs, which was a minor concern for us at the start. For example, the Visual Communications students are set to learn many different types of animation this module, free to choose whatever form they like for the animation. The animation students however need to produce work focusing on a digital medium. We agreed therefore that for us all to develop a substantial body of work throughout the module, it would be best if we did make use of some digital techniques, even if they do not account for the majority of the advert.

Video References

Evian - 2011

Evian - 2009

Twinings - 2011

Twinings Infusions - 2011

Hellmann's - 2011

Radox - 2011

Oasis - 2009

Müller - 2011

Tango - 2007

Apple Tango - 2004

Cadbury's - 2009

3 (mobile phone network) - 2005

Oren Lavie - Her Morning Elegance
This is a music video but I really like how they used stop motion

These are 2 out of 3 Ideas for Hydration Project. 

This is the key frames for the Lipton Idea where we wanted to show the penguin trying hard get the lipton tea because it is a drink thank can be drank cold and penguin loves cold.

The penguin designs were supposed to be designed by the illustrator students but ended up designed my Michael Price:

This series of penguin designs were mock ups, first designs my Dannielle Illustrator student

These are the 3 main frames for the Lucozade idea.
Starting with the sad, gloomy looking car trundling along, the driver pulls into a petrol station, and instead of filling the car up with petrol, goes to the Lucozade Energy pump instead. As the car gets filled up it gets it's colour back. Finally it's so full of energy that it can't contain itself, and zooms off without the driver.

The reason the car is a Union Jack Mini is because we found out that one of the reasons Lucozade released the Energy Blackcurrant drink was to try and tap into the 2012 Olympics market and that also a couple of their spokesmen are heading to the London Olympics, so we thought adding the Mini would be a little nod to that.